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Posted by: Avioto • Forum: NewsSat Nov 14, 2009 12:08 am
Gamers might have to pay to play Call of Duty online in the near future.
During today's BMO Capital Markets Conference, CFO of Activision Blizzard Thomas Tippl was asked if the successful World of Warcraft online business model will ever translate into the publisher's other major franchises, such as Guitar Hero and Call of Duty.
Quote:
"It's definitely an aspiration that we see potential in, particularly as we look at different business models to monetize the online gameplay," "There's good knowledge exchange happening between the Blizzard folks and our online guys. We have great experience also on Call of Duty with the success we had on Xbox Live and PlayStation Network. A lot of that knowledge is getting actually built into the Battle.Net platform and the design of that. I think it's been mutually beneficial, and you should expect us to test and ultimately launch additional online monetization models of some of some of our biggest franchises like Call of Duty."
"Our gamers are telling us there's lots of services and innovation they would like to see that they're not getting yet. From what we see so far, additional content, as well as all the services Blizzard is offering, is that there is demand from the core gamers to pay up for that,"
It seems Activision are turning their PC games into console games and want gamers to pay for additional maps/new gameplay content/etc.
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